Consumer Product Labeling

Information design to inform better decision making

Our Nutrition Facts labeling systems is reported to be the single most reproduced piece of graphic design of the 20th century. This information design work extends to many other brand and product labeling designs from drug products to appliances. Smart information design of consumer product labels amounts to food for thoughtful decisions.

Beyond the Nutrition Facts labeling system design for the FDA, other noteworthy client engagements include:

• Drug Facts labeling system, also for the FDA
• The major appliance Energy Guide for The Department of Energy
• Parents' Choice Foundation Ability Index label
• American Beverage Association Beverage Labeling System

A simple label that delivers substantive information graphically, clearly and efficiently is always the goal in our work. Achieving this is often a monumentally complex political and design task. Good design is always a collaboration between client and designer.

What should be next? Wouldn’t it be nice to be able to read your plane ticket? Or your phone bill? How quickly can you find the Open button on any elevator panel before the doors close on the latecomer? On the horizon, will there be an intelligible user interface on all of of your chosen digital screens? Designers, America needs you!