<![CDATA[Greenfield Belser LTD.]]> http://greenfieldbelser.com 1800 <![CDATA[The Center for Audit Quality and Finn launch a New Website, Together]]> The Center for Audit Quality is a forum of leaders from accounting firms, academia, the investment and corporate director communities.

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http://greenfieldbelser.com/blog/the-center-for-audit-quality-and-finn-launch-a-new-website-together May 13, 2019 85d0662ad5825ba33f4259d0d06ac035abac67bf
<![CDATA[Maples Group Reflects its World Class Clientele]]> Over the course of five decades, Maples has grown from modest beginnings in the Cayman Islands as a financial services sector law firm into one of the world's preeminent professional services firms.

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http://greenfieldbelser.com/blog/maples-group-reflects-its-world-class-clientele May 03, 2019 85755d7d0254a5e590031354dc5984ffeff70d4d
<![CDATA[Marketers Are Measuring]]> The rapidity with which marketing is changing is staggering. Personally, after over 40 years in the business, my approach has been turned on its head.

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http://greenfieldbelser.com/blog/marketers-are-measuring April 10, 2019 5db69f242f382be567f2b3f31c40e0d8041bb424
<![CDATA[Delivering Value Beyond the Numbers]]> This year the partners at Health Management Solutions marked 20 years in business as valuation experts in healthcare mergers and acquisitions.

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http://greenfieldbelser.com/blog/delivering-value-beyond-the-numbers March 28, 2019 793fb87490c33b038af1310868c64bf55928478f
<![CDATA[Gibney: Where Service is a State of Mind]]> As a full-service commercial law firm with offices in New York and San Francisco, and associated offices in London, Geneva, and Singapore, Gibney has been more than lawyers to their clients for over 70 years.

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http://greenfieldbelser.com/blog/the-new-gibneycom-has-launched March 11, 2019 5053478148a345fc6440d360a7c3472114e7a350
<![CDATA[ FINN Finishes No. 1 at Nashville Advertising Awards]]> FINN Partners Southeast Office won more gold and total Addy Awards from the American Advertising Federation’s Nashville competition than any other agency in the city — 14 Gold and 11 Silver.

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http://greenfieldbelser.com/blog/-finn-finishes-no-1-at-nashville-advertising-awards March 04, 2019 b338563109f2bf96b41b6f5bb804904277c0ded6
<![CDATA[Legal Sector Brand Management Consulting Firm of the Year in the United States – 2019]]> We are proud to announce that Global Law Experts has just named Finn Partners (formerly GreenfieldBelser) as the “Legal Sector Brand Management Consulting Firm of the Year in the United States – 2019” and, separately, the same honor for “Washington, DC-2019” as well.

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http://greenfieldbelser.com/blog/legal-sector-brand-management-consulting-firm-of-the-year-in-the-united-states-2019 February 21, 2019 b26ad862c55257cb44c33db294f559908abaaa39
<![CDATA[Welcoming Small Army to Our Team]]> Red's our color and now we are on the found in Red Sox Nation!

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http://greenfieldbelser.com/blog/welcoming-small-army-to-our-team February 07, 2019 3c7bf807f29cfe10e5cf0897570ded86d1e0a174
<![CDATA[ ABA Adopts New Logo, Will Retire Iconic Logo of 50 Years]]> Finn Partners (aka Greenfield/Belser) was selected by the American Bar Association to introduce a new member model promising enhanced benefits for its members, hundreds of thousands strong. 

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http://greenfieldbelser.com/blog/new-logo-and-membership-model-will-improve-member-experience February 04, 2019 bdf3f54642b2d80f8e87b6474eaaad11ece8058a
<![CDATA[Of Brands and The Seven-Year Itch]]> The seven-year itch is a psychological term that suggests that happiness in a relationship declines after around year seven of a marriage.

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http://greenfieldbelser.com/blog/of-brands-and-the-seven-year-itch February 01, 2019 818c3ca96b188792670c6a0993baa894e345a689
<![CDATA[Barnes & Thornburg Rebrand Pulses At Heart of Business]]> Barnes & Thornburg is a full-service business law firm representing companies deeply woven into the fabric of America. Across every industry, the firm’s clients are familiar and iconic. The rebrand is designed to underscore Barnes & Thornburg’s position at the heart of the business, a nod to its midwestern roots and growing national footprint.

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http://greenfieldbelser.com/blog/newly-launched-barnes-thornburg-site January 18, 2019 0c16bf9fb72d49c26219b06182a15e919948ef06
<![CDATA[Marketing Partner Forum, 2019. See you there.]]> In lieu of yet another booth that you use as a backdrop for your conversations with friends, we’ve decided to forgo our booth this year and roam around the Marketing Partner Forum.

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http://greenfieldbelser.com/blog/in-da-house January 18, 2019 337b1b291a6dda67d019670d8d59d7ad727ecb51
<![CDATA[The Big Three Reasons Organizations Change Their Brands]]> Last week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand.

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http://greenfieldbelser.com/blog/the-big-three-reasons-organizations-change-their-brands-1 January 15, 2019 948b13c7ba369f02fc29d936c124689877023958
<![CDATA[Innovation 2019]]> As usual, our intrepid adventurer, IT guru Nanther Thangarajah, has turned up more gems from the Internet realm you shouldn’t miss.

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http://greenfieldbelser.com/blog/innovation-2019 January 09, 2019 4144a50012a273c9a22b8e634d0ef46fa90835e4
<![CDATA[Five top 50 CPA firms launch new or improved websites in the second half of 2018.]]> Reviews of “new” websites for EY, CLA, BKD, Plante Moran (not entirely new but improved with video) and Withum, reveal new trends. 

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http://greenfieldbelser.com/blog/sitevisits-updates January 04, 2019 a5545296721299579e56c41888bd3b60e9287b43
<![CDATA[Kirkland & Ellis and McGuire Woods launch new websites, totaling 12 new AMLAW 100 websites in 2018]]> Kirkland & Ellis and McGuire Woods launch new websites!

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http://greenfieldbelser.com/blog/kirkland-ellis-and-mcguire-woods-launch-new-websites-totaling-12-new-amlaw-100-websites-in-2018 January 03, 2019 deccc3d8f76c21f127e400870f9e1ed609090401
<![CDATA[ The Results are In. The Observer Places Finn #3 on its 50 Most Powerful PR Firms List.]]> Seven years after Peter Finn led a split to from Ruder Finn—which his father co-founded—Finn Partners has cemented its place as an independent powerhouse. 

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http://greenfieldbelser.com/blog/-the-results-are-in-the-observer-places-finn-3-on-its-50-most-powerful-pr-firms-list December 18, 2018 c1766016f621182564fa46f30bac4a76247a6f27
<![CDATA[Larkins Vacura Masters the Art of Litigation]]> This high-powered litigation boutique came to us with a strong brand promise and a not so strong way of conveying their message.

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http://greenfieldbelser.com/blog/larkins-vacura-masters-the-art-of-litigation November 29, 2018 2a7bcf3804dc71895222bdd5f95e64444ce51654
<![CDATA[Good Gets Better. Introducing the Societal ROI Index.]]> Last week, Finn Partners, in partnership with Harris Poll, unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact.

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http://greenfieldbelser.com/blog/good-gets-better-introducing-the-societal-roi-index November 14, 2018 fc1d7734529e84f8deb77cd00aa8cd80fb71e5e4
<![CDATA[Three Agency Guys Walk Into a Bar.]]> It’s no joke. I had the pleasure of meeting two of my Finn partners, Nashville’s Jimmy Chaffin and Nelson Eddy, recently at an off-site strategy meeting. We wound up at a bar somewhat late one night. Shocking, I know.

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http://greenfieldbelser.com/blog/three-agency-guys-walk-into-a-bar October 29, 2018 65ccba0dc0797b93da4d0d0544d00cfcb8d54c4d