<![CDATA[Greenfield Belser LTD.]]> http://greenfieldbelser.com 1800 <![CDATA[The Big Three Reasons Organizations Change Their Brands]]> Last week Forbes wrote about We Work, the office space sharing giant, and the company’s rebrand.

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http://greenfieldbelser.com/blog/the-big-three-reasons-organizations-change-their-brands-1 January 15, 2019 948b13c7ba369f02fc29d936c124689877023958
<![CDATA[Innovation 2019]]> As usual, our intrepid adventurer, IT guru Nanther Thangarajah, has turned up more gems from the Internet realm you shouldn’t miss.

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http://greenfieldbelser.com/blog/innovation-2019 January 09, 2019 4144a50012a273c9a22b8e634d0ef46fa90835e4
<![CDATA[Five top 50 CPA firms launch new or improved websites in the second half of 2018.]]> Reviews of “new” websites for EY, CLA, BKD, Plante Moran (not entirely new but improved with video) and Withum, reveal new trends. 

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http://greenfieldbelser.com/blog/sitevisits-updates January 04, 2019 a5545296721299579e56c41888bd3b60e9287b43
<![CDATA[Kirkland & Ellis and McGuire Woods launch new websites, totaling 12 new AMLAW 100 websites in 2018]]> Kirkland & Ellis and McGuire Woods launch new websites!

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http://greenfieldbelser.com/blog/kirkland-ellis-and-mcguire-woods-launch-new-websites-totaling-12-new-amlaw-100-websites-in-2018 January 03, 2019 deccc3d8f76c21f127e400870f9e1ed609090401
<![CDATA[ The Results are In. The Observer Places Finn #3 on its 50 Most Powerful PR Firms List.]]> Seven years after Peter Finn led a split to from Ruder Finn—which his father co-founded—Finn Partners has cemented its place as an independent powerhouse. 

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http://greenfieldbelser.com/blog/-the-results-are-in-the-observer-places-finn-3-on-its-50-most-powerful-pr-firms-list December 18, 2018 c1766016f621182564fa46f30bac4a76247a6f27
<![CDATA[Larkins Vacura Masters the Art of Litigation]]> This high-powered litigation boutique came to us with a strong brand promise and a not so strong way of conveying their message.

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http://greenfieldbelser.com/blog/larkins-vacura-masters-the-art-of-litigation November 29, 2018 2a7bcf3804dc71895222bdd5f95e64444ce51654
<![CDATA[Good Gets Better. Introducing the Societal ROI Index.]]> Last week, Finn Partners, in partnership with Harris Poll, unveiled the Societal Return on Investment (SROI) Index, a new proprietary index and diagnostic tool that can measure a company’s corporate reputation for social good and unlock opportunities to align -- or realign -- efforts for maximum impact.

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http://greenfieldbelser.com/blog/good-gets-better-introducing-the-societal-roi-index November 14, 2018 fc1d7734529e84f8deb77cd00aa8cd80fb71e5e4
<![CDATA[Three Agency Guys Walk Into a Bar.]]> It’s no joke. I had the pleasure of meeting two of my Finn partners, Nashville’s Jimmy Chaffin and Nelson Eddy, recently at an off-site strategy meeting. We wound up at a bar somewhat late one night. Shocking, I know.

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http://greenfieldbelser.com/blog/three-agency-guys-walk-into-a-bar October 29, 2018 65ccba0dc0797b93da4d0d0544d00cfcb8d54c4d
<![CDATA[Ten of the largest 100 law firms launch new websites in the first half of 2018.]]> In Q1 and Q2 of 2018, 10% of the AmLaw 100 law firms introduced new or improved websites to the market. Have a quick look at each of the ten below and our reviews to spot trends, benchmark competitors and form your own impression of what’s new and fresh.

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http://greenfieldbelser.com/blog/ten-of-the-largest-100-law-firms-launch-new-websites-in-the-first-half-of-2018 August 23, 2018 ead98e0e365d07598a35ba682210564193928571
<![CDATA[Space Force Logos]]> Woe betide the president who suggests “May the force be with you.” Eight designers took on Trump’s call for Space Force

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http://greenfieldbelser.com/blog/space-force-logos July 31, 2018 b08fff87998d20605f134b632cb8fa3398008116
<![CDATA[ What’s in a Logo: Why Brands Re-Brand]]> Your logo can either make your brand a household name or become your scarlet letter

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http://greenfieldbelser.com/blog/-whats-in-a-logo-why-brands-re-brand July 30, 2018 2fdd02f8f1222ac5b66ec221c8ff66d62695b11c
<![CDATA[This Augmented Reality Business Card is Way Cooler than Your Flimsy Card]]> Here's something we really hope becomes a functional reality before long

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http://greenfieldbelser.com/blog/this-ar-business-card-is-way-cooler-than-your-flimsy-card July 30, 2018 2121f1b445f6128e8547c4eca7101700248d4c1a
<![CDATA[Use the Right Words]]> Sometimes it’s not what you are asking for but how you position your request that makes all the difference in the work. Words matter.

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http://greenfieldbelser.com/blog/use-the-right-words July 19, 2018 9ab5e1675014494dc3913b5c300efdee7528c083
<![CDATA[Agencies Have Their Branding Challenges, Too—Just Ask Ogilvy]]> http://greenfieldbelser.com/blog/agencies-have-their-branding-challenges-too-ask-ogilvy July 17, 2018 f161352bf65f5538c0f15d5951d7f07b930d1094 <![CDATA[Worth the Wait]]> For the past three years, we have designed the microsite for the National Association of Corporate Directors’ annual Global Board Leaders’ Summit event.

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http://greenfieldbelser.com/blog/worth-the-wait July 13, 2018 0c774d8e1e30b273143a93836f845a4d3f44a60f
<![CDATA[Site of the Week: Shopskin]]> I like to find sites that are out of our “space” and imagine how our clients could fit within that sites structure.

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http://greenfieldbelser.com/blog/site-of-the-week-shopskin June 25, 2018 568138fb951d9f68253812af0f47cbacc3a79c42
<![CDATA[Webinar: How Schwabe Reorganized From Practice Areas to Industries...and Lived to Tell About It]]> http://greenfieldbelser.com/blog/webinar-how-schwabe-reorganized-from-practice-areas-to-industries-and-lived-to-tell-about-it June 14, 2018 3738f2650c3885bee794953d56a1e91a5516f93f <![CDATA[Follow the Leader]]> Our very own fearless leader, Peter Finn, articulates the value of his “work hard, play nice” operating philosophy in this short Forbes interview...

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http://greenfieldbelser.com/blog/follow-the-leader May 30, 2018 060c7c9aea07bd061c43b93a8d51cc043855d7a3
<![CDATA[PR and Marketing Sittin’ in a Tree]]> You would be forgiven if you imagined PR and Marketing were kissing cousins but, in truth, as much time is spent squabbling as holding hands...

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http://greenfieldbelser.com/blog/pr-and-marketing-sittin-in-a-tree May 30, 2018 ee8abc188469df780d869b862fde433a2327678e
<![CDATA[Site of the Week: Benoit Nihant]]> Benoit Nihant is a company that makes deluxe chocolates and sells them online and in their five stores in Belgium.

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http://greenfieldbelser.com/blog/site-of-the-week-benoit-nihant May 25, 2018 8b583aa0ac7f15508192f2ea1c56b9a07eb48e38