<![CDATA[Greenfield Belser LTD.]]> http://greenfieldbelser.com 1800 <![CDATA[Client website launch: kitkaufman.com]]> After 40+ years at Latham & Watkins handling M&A, internal investigations and securities offerings, Christopher "Kit" Kaufman found the perfect time to branch out on his own. 

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http://greenfieldbelser.com/blog/client-website-launch-kitkaufmancom February 16, 2018 2c8041adcd90153af5180e4c18e22c3b161c25e8
<![CDATA[Brand research, strategy, naming, architecture, content and design results in an Epiq launch, beginning at LegalWeek 2018.]]> Two of the biggest competing names in technology-enabled, “outsourced” professional services for the legal sector, DTI and Epiq Systems, merged in 2016, and have rebranded as Epiq.

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http://greenfieldbelser.com/blog/brand-research-strategy-naming-architecture-content-and-design-results-in-an-epiq-launch-beginning-at-legalweek-2018-1 February 13, 2018 64738e27dc960ebdc22143dd8ea4b16b74029c8a
<![CDATA[The Day My Dog Died]]> Two months ago, my dog died.  Not my real dog. Actually, a dog more real than a real dog, a kind of Platonic ideal of dogdom.

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http://greenfieldbelser.com/blog/the-day-my-dog-died February 12, 2018 1d23c8edf135106a57d7f1694d9c2c7eb67cc326
<![CDATA[Ahead of the game. Celebrating our first Super Bowl Ad. Sort of...]]> The international law firm, Dorsey, was founded in Minneapolis and, in ways, the city remains its home turf. For years the firm has made deep contributions to the regional economy.

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http://greenfieldbelser.com/blog/ahead-of-the-game-celebrating-our-first-super-bowl-adsort-of February 02, 2018 a7d3048f93d82e2e3dd337ea701ef07704939a3b
<![CDATA[Once Upon a Time]]> Prepare yourself for an epic journey to the mysterious and exotic far east, traveling through China where ancient magic and adventure awaits…

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http://greenfieldbelser.com/blog/once-upon-a-time February 01, 2018 0ad54e429b2b6238550f24701541130b978e4640
<![CDATA[The big 8? Read the dish on the new websites launched by top 50 CPA firms in Q4 2017.]]> Reviews of the eight new websites, drawn from our catalog of the largest 200 professional services firms sites, reveal new trends. See the eight at a glance below and read a quick take of what we like about each.

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http://greenfieldbelser.com/blog/accounting-2018 January 30, 2018 375f9609c9962cce0ad6ccaaabd80362ecd2b07f
<![CDATA[Marketing Partner Forum Report]]> It was springtime in LA this weekend with temperatures rising to 75º and the sun covering the landscape and the ocean at Terranea.

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http://greenfieldbelser.com/blog/marketing-partner-forum-report January 29, 2018 f73ea162f0ed315f3d7f8e2c79a2a4144091a128
<![CDATA[Leverage podcasts and videos to enhance your content marketing]]> See Erika Ritzer, and other panelists discuss how and why you should incorporate podcasts and videos into your marketing mix at LMA Tech West  4:00PST, January 31 in San Francisco.

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http://greenfieldbelser.com/blog/leverage-podcasts-and-video-to-enhance-your-content-marketing January 24, 2018 301eaf56af1c4d75326e4d40eeea8153a89ce7f5
<![CDATA[Aligning the Stars, Metrics that Matter, Mind the Gap]]> All these exciting topics will be discussed at the 25th (hard to believe!) Marketing Partner Forum at Terranea this week.

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http://greenfieldbelser.com/blog/aligning-the-stars-metrics-that-matter-mind-the-gap January 22, 2018 87496e984d6e0cc5d47f38cf3076e21af2bd4815
<![CDATA[Nearly 8% of top 100 law firms launched new websites in Q4 2017. Here's the digital dish.]]> http://greenfieldbelser.com/blog/nearly-15-of-top-100-law-firms-launched-new-websites-in-q2-2017-see-whats-new January 18, 2018 77bf3f680d135c03c5a0f017e13016d0a4785bb9 <![CDATA[Kilpatrick Townsend, a brand steward for clients, globally.]]>  

Kilpatrick Townsend launched a new website and more at the turn of the New Year.  Kudos to their marketing team for their work.

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http://greenfieldbelser.com/blog/kilpatrick-townsend-a-brand-steward-for-global-clients January 11, 2018 4458c79edc062c4d846a5bc0617561909ea8d106
<![CDATA[The Beauty Of Time]]> I have spent a lifetime searching for new ways to “see.” Usually, I try to change the “lens,” which can mean close up or far away. It can mean black and white or saturated color. It can mean warped or stretched or any of the artificial lenses embedded in Photoshop.

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http://greenfieldbelser.com/blog/the-beauty-of-time January 09, 2018 d077ba37b8c977b50b81aeb238f7aa4d7d5a8646
<![CDATA[Brand Thinking Live On The West Coast In January]]> Greenfield Belser makes a west coast swing this month as part of three great legal marketing programs. We hope you’ll join us.

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http://greenfieldbelser.com/blog/brand-thinking-live-on-the-west-coast-in-january January 08, 2018 b43f3811ec0a7d607f7e654ec866167acb42336b
<![CDATA[Site Of The Week: Engineer For The Week]]> Engineer For the Week is a week-long extracurricular program that provides high school students with practice using computer science skills while they explore the world of engineering.

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http://greenfieldbelser.com/blog/site-of-the-week-engineer-for-the-week-1 January 08, 2018 3ea77f23ba3301129b3fc06daf1ee04ecd559293
<![CDATA[Site Of The Week: New Acton]]> The New Acton website is a visual directory for Canberra's art district.

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http://greenfieldbelser.com/blog/site-of-the-week-new-acton January 08, 2018 c718aa30a6ff882b7087ce4f1567e335ea77186e
<![CDATA[Advanced Discovery: eDiscovery With (a Bold) Attitude]]> eDiscovery is a tough business these days. Providers are smarter than ever

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http://greenfieldbelser.com/blog/ediscovery-with-a-bold-attitude December 20, 2017 7841fb1f92b99194ca818d410cb09430731b6285
<![CDATA[Site Of The Week: Badass Films]]> Video advertising is becoming popular because it is effective. It's like that saying, "if a picture is worth a thousand words a video is worth so much more."

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http://greenfieldbelser.com/blog/site-of-the-week-badass December 18, 2017 42e12cb7198394beb558db2dc1f1a862366e1045
<![CDATA[Site Of The Week: Welltold]]> Two things I love are clean products and beautiful design. The Well Told Health website certainly achieves both.

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http://greenfieldbelser.com/blog/stie-of-the-week-welltoldcom December 13, 2017 7581f9f7cb4e2c129cf3994be96f620fca5eb4c0
<![CDATA[Creative Differences: Three ways to distinguish your brand when it is not that different from your competitors.]]> http://greenfieldbelser.com/blog/three-ways-to-distinguish-your-brand-when-it-is-not-that-different-from-your-competitors December 13, 2017 635c86e575ed2ca9cf4bca9b0dce0c5fc99df7d0 <![CDATA[Site Of The Week: Fun with Tomatoes]]> This website that markets cherry tomatoes is just pure fun. It has bright colors, appealing graphics and movement all over the place.

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http://greenfieldbelser.com/blog/fun-with-tomatoes December 11, 2017 db8dc2b7a3bb754178d96fe9b4e434d0c017825b