I understand how important language is in shaping an emotional response and how language betrays our real thoughts and feelings. A little awareness can go a long way.
The start of the new year is an obvious time to reflect on the past and look ahead to the future.
The Dish on Large Firm & Association Websites
Inside, you can navigate the most frequently visited pages of...
Learn about the state of professional services branding.
Organizing the marketing ecosystem into a comprehensible profile of industry leading technologies.
Digital Cookbook will tell you how to serve up the best menu, even with meager resources.
We as marketers need to make the most of all things digital. Learn how here.
This study will show you how to recruit the right way.
When lawyers fail to recognize the two distinct phases of the buying cycle, marketing materials become ineffective.
Websites are an integral to law firm marketing plans.
With the help of FGI Research, we faxed a three-page questionnaire to America's 1,000 largest law firms.
Measuring the astonishing growth and variety of law firm communications.
We have woven our survey report throughout a practical guide to applying branding theory to law firm marketing.
Study Establishes benchmarks for law firm governance and risk management.