Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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below the surface

West Virginia-based Steptoe & Johnson has emerged as a major player in the shale gas production and broader energy fields regionally and nationally with expansion into Pennsylvania, Ohio, Texas and Colorado. The goal of the Below the Surface thought leadership initiative is to enhance the efforts to position Steptoe as a leader in the field. The study included phone interviews with roughly 100 executives who are doing business in the U.S. shales and sets out to map the legal issues, trends and expenses in shale exploration and production.

The research results, produced in print, online and for a presentation at a major energy symposium, are built and “written” for the scanning reader—all with easy-to-absorb information graphics designed to work with and enhance Steptoe’s brand. A clever and compelling design format is an analog for the issues that sit Below the Surface of shale gas production—presented in a layered, stairstep format. The format breaks the mold of the traditional research white paper to increase memorability.