Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites

the largest professional service firm
and association websites at a glance

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try on your industry hat. you’ll like it.

Our research consistently proves that potential buyers are wearing their industry hats. They want to know what you know about their industry, its vocabulary, challenges, trends and opportunities. Organizing your firm around industries is a tough sell in law firms, but some firms have the courage to face the market wearing their industry hats. Schwabe Williamson & Wyatt, a Northwest regional firm, was willing to stand and declare its deep industry knowledge in six industries that more or less define the Pacific Northwest. 

This brand exercise touched everything. What began with a website reached back to the firm’s logo and forward to advertising, collateral brochures, e-blasts and even trade show materials.

The biggest challenge for Schwabe (pronounced “shwab’-ee” as distinguished from the online brokerage firm) was understanding their brand equities and how to use them. As designers, we take this for granted, but it’s unfair to do so. Absorbing the brand deeply enough to replicate it across all channels and platforms is woefully under appreciated. It's hard! We continue to work with Schwabe to provide guidance and advice so the brand will succeed. What else helps? Clients passionately devoted to a brand they're willing to learn how to care for.

Can you identify the equities of the Schwabe brand? Note the lockup of the logo and the black bar. Note the imagery and the full-bleed presentation. Can you find other brand elements on this page? Send your list in to You’ll get a prize.