Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Downs Rachlin Martin

business sense, legal ingenuity

When a client has a compelling story, strong leadership, a business problem to solve and the will to take creative risks, the end product is usually wonderful. And so it is for our newest brand work for the Northern New England law firm, Downs Rachlin Martin.

A true entrepreneurial success story, DRM grew from a small town in Vermont to become the largest law firm in the state and is now successfully expanding into New Hampshire. As it grew and became a beacon of quality, the firm’s brand became less entrepreneurial and more like an “establishment” firm in look, feel and tone. Prospects began to think DRM only worked with large institutional, regulated companies. This all led the management team to replace the old, tired and conservative approach with a brand closer to their DNA.

The new brand captures the firm’s refreshing service approach with bold headlines, compelling imagery and a clean new color palette. When you land on the homepage, you are greeted by a rotating marquee of key messages—reasons why the firm is a smart choice for clients. The messages continue site-wide. Many web images are repurposed into advertisements that break with convention, but don’t break the bank.

Back on the web, rich biographies, complete with new attorney photographs, are portals into each attorney’s practice and areas of experience. The new, illustrated resources section goes far beyond the typical law firm “news list” to engage the reader.

Congratulations to the DRM team for pulling off a compelling makeover and giving our team the creative license to help.