Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More


Department of Energy

design with strategy

Years ago (that would be shy of 40) we were asked by the Federal Trade Commission to rescue the design of the EnergyGuide from an excellent New York design firm that had bungled the job. We were sympathetic because, as we learned, information design is hard. But our successful solution to the EnergyGuide led to our design of the Nutrition Facts labeling system and ultimately the Drug Facts label on all over-the-counter drugs.

Wikipedia defines the label and its purposely succinctly below:

"The EnergyGuide provides consumers in the United States information about the energy consumption, efficiency, and operating costs of appliances and consumer products. Clothes washers, dishwashers, refrigerators, freezers, televisions, water heaters, window air conditioners, mini split air conditioners, central air conditioners, furnaces, boilers, heat pumps, and other electronic appliances are all required to have EnergyGuide labels. The label must show the model number, the size, key features, and display largely a graph showing the annual operating cost in range with similar models, and the estimated yearly energy cost.

Appliance energy labeling was mandated by the Energy Policy and Conservation Act of 1975, which directed the Federal Trade Commission to "develop and administer a mandatory energy labeling program covering major appliances, equipment, and lighting." The first appliance labeling rule was established in 1979 and all products were required to carry the label starting in 1980.

Energy Star is a similar labeling program, but requires more stringent efficiency standards for an appliance to become qualified, and is not a required program, but rather a voluntary one."