Site of the Week: Benoit NihantBy Alexis Thornlow
May 25, 2018
Benoit Nihant is a company that makes deluxe chocolates and sells them online and in their five stores in Belgium. Their website draws your attention with slow-moving videos on the homepage overlooking lush plantations from a birds-eye view which, hold the trees that harvest the cocoa beans. The statement "From cocoa to haute couture chocolate" sets the tone of the quality of chocolate that this company produces.
The website is more than just information on a page–it's a journey, or as it’s called, an "interactive online experience." It takes you inside with the click of the "BEGIN" button, which launches a landing page complete with sounds of water running and birds chirping. A map spreads across the page with orange buttons for the user to click to learn more. The journey beginning and flows through the Region, the Challenge, the Facilities and finally, the Future.
Upon clicking the orange plus sign, a sidebar pops out from the right-hand side of the browser window with information paired with images that give the visitor a deeper insight into the page they are learning about. This is a very clever use of a "detail" page which carries on throughout the rest of the website.
There is a traditional hamburger menu that holds links to the online store, workshop visits where one can purchase tickets to tour the cocoa-making facilities for two hours, store locations, the latest news and contact information.
I chose Benoit Nihant for this Site of the Week because it was refreshing to explore a website by immersing myself in the surroundings of where the cocoa beans