Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Site of the Week: Benoit Nihant

By Alexis Thornlow
May 25, 2018
Site of the Week: Benoit Nihant

Benoit Nihant is a company that makes deluxe chocolates and sells them online and in their five stores in Belgium. Their website draws your attention with slow-moving videos on the homepage overlooking lush plantations from a birds-eye view which, hold the trees that harvest the cocoa beans. The statement "From cocoa to haute couture chocolate" sets the tone of the quality of chocolate that this company produces.

The website is more than just information on a page–it's a journey, or as it’s called, an "interactive online experience." It takes you inside with the click of the "BEGIN" button, which launches a landing page complete with sounds of water running and birds chirping. A map spreads across the page with orange buttons for the user to click to learn more. The journey beginning and flows through the Region, the Challenge, the Facilities and finally, the Future.

Upon clicking the orange plus sign, a sidebar pops out from the right-hand side of the browser window with information paired with images that give the visitor a deeper insight into the page they are learning about. This is a very clever use of a "detail" page which carries on throughout the rest of the website.

There is a traditional hamburger menu that holds links to the online store, workshop visits where one can purchase tickets to tour the cocoa-making facilities for two hours, store locations, the latest news and contact information.

I chose Benoit Nihant for this Site of the Week because it was refreshing to explore a website by immersing myself in the surroundings of where the cocoa beans originated  and to learn how the fine chocolate is made—instead of just reading unimaginative text on a page.