Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More

Brand Thinking
Bleeding edge thinking on branding and marketing


Considering an Annual Review as a Point of Pride?

By Joe Walsh
December 9, 2014
Considering an Annual Review as a Point of Pride?

Among public companies, annual reports have moved from required to inspired. Many share a compelling snapshot of the present and future value of the organization beyond the financials. Professional services firms are adopting the technique, minus the financials. The annual review has, in some instances, replaced the firm brochure in professional services marketing. Done annually or every other year, the best of the best share areas of strategic focus, feature client successes and tell the compelling stories of civic, charitable or community involvement.

Interested in creating your own annual review? Check out some client annuals at here.

Trying to convince leaders in your firm that “brochures” like annuals matter? Here are some tips: At the start of every engagement, we often hear “no one reads our material.” And, more times than not, we agree. Why? Marketing material is often descriptive, not distinctive. It tends to look hard to read, is hard to read, delivers more useless than useful information and is “self-centered” or about the organization. In all likelihood, it’s also woefully out-of-date as well as out of tune with market needs. Annual reviews can be the opposite. The "books" or microsites we help clients create are informative and engaging. They honor a prospect’s time, respect the scanning reader, focus on the buyer and otherwise, work more effectively to precondition the sale.

By the way, we’re putting the finishing touches on our own annual review with a collection of case studies and client success stories from 2014. Stay tuned for a copy delivered to your desktop (in print or interactive form). In the meantime, take a gander at some of our own reviews from recent years past for inspiration.