Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Brand Thinking
Bleeding edge thinking on branding and marketing


Broadband Facts. It's the Family of Brand (cue music)

By Burkey Belser
April 14, 2016
Broadband Facts. It's the Family of Brand (cue music)

Is Nutrition Facts a great brand-parent or what? 

Twenty years ago, I tried to convince the federal government that the food labeling system we designed could successfully brand all of its consumer initiatives. Deaf ears. Still, isolated pockets of government seemed to agree now and then. Lighting Facts appeared out of the blue [at least to us] closely following the model. One recognizes the brand-parent immediately, proving you don’t even have to do a particularly good design job; the brand survives. 

Today, we learned of Broadband Facts. As an original brand-parent, I could not be prouder of our new offspring. Could this be improved? You betcha. Does it still carry our DNA? Yes it does. So, keep it up, real men of genius, Mr. Pretty-Good Brand Designer, U.S. Government Consumer Protector, Too-Cool-to-Call-Us Typographer.  Crack open a nice cold Magic Marker and do it again for Mortgages or Batteries or anything else consumers need to understand. You can’t really screw it up. You’ll recognize that cute Helvetica Black smile anywhere!