Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Amazing Together

Greenfield/Belser is now a
Finn Partners company

The Momentum of the Finn Partners Brand

Launched in 2012 by Peter Finn with a team of seven managing partners, the agency attributes its success to a core set of values that remain the keys to ongoing growth and profitability:

  • Work Hard, Play Nice
  • Strive to Create a Best Place to Work Environment
  • Build Success Through Collaboration As One Team
  • Take Risks
  • Amaze!
  • Commit to Diversity at All Levels Within the Firm
  • Make a Difference in the World

What We’ve Accomplished

The team that leads Finn Partners negotiated a separation from Ruder Finn and launched Finn Partners in December 2011 with about $24 million in fees, six offices and a staff of 150. It ended 2015 with fees of $71.5 million, 12 offices and a staff of about 500. Finn Partners is ranked as the 6th largest independent US based PR firm, and grew by 35% in 2016, making it by far the fastest growing of the top ten independent US-based agencies.

Finn Partners was named by the Holmes Report as best new agency (2012), best PR agency to work for in North America (2013) and Mid-Sized Agency of the Year (2015), and is currently a finalist for the 2016 Mid-Sized Agency of the year. The firm was also named Agency of the Year Among Mid-Sized Firms twice in the PR News Platinum Awards (2013 and again in 2015).

While the firm is only 4 1⁄2 years old, our team of Managing Partners, Senior Partners and Partners have worked together an average of 15 years, so it has deep roots as a team.

The firm has grown by pitching and winning new clients, expanding existing accounts, and acquiring other firms.

Organic growth since launching has averaged about 15% per year

Acquisitions have included: M. Silver, a $4 million firm specializing in Tourism PR, acquired late in 2012; Widmeyer Communications, a $10 million PR agency focused heavily on the education sector, acquired in mid-2013; The $1.5 million health and education PR practice of the gabbe group acquired in the fall of 2014; Johnson King, a $3 million London based tech agency, with offices in Paris and Munich, acquired in the fall of 2014; DVL Advertising and PR, a $6.5 million firm in Nashville and Seigenthaler PR a $4.5 million firm in Nashville, acquired early in 2015 and merged, Finn Partners is now the largest independent global agency in the Southeast; The Horn Group, a $4.8 million B2B tech agency with offices in NY and San Francisco, acquired in the fall of 2015.

  • Finn Partners has a staff of about 200 in its NY headquarters and has offices in Chicago (25), Detroit (17) LA (30) Nashville (65) San Francisco (30) Washington D.C. (now 90), Fort Lauderdale (9) London (25), Jerusalem (9), Paris (4) and Munich (4). The agency has affiliates around the world through PROI and its own strategic partnerships.
  • Finn Partners is working on additional expansion plans for this year and expects to end 2016 with approximately $85 million in fees. Finn Partners will continue to grow at a rapid pace in the years ahead, and this growth will be a result of acquisitions, winning new business and growing existing accounts.
  • The agency’s digital/creative/social group is growing rapidly and works across all practice areas, and has staff members in most of its offices. Today, it has a digital/creative/social team of about 95 people, with revenues of almost $15 million. Given the increasingly important role that this capability is playing in the PR industry, Finn Partners expects this group to grow at a faster pace than the rest of the firm.