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Choate Uses Video and Design to Launch Innovative Recruitment Web Site Choate Uses Video and Design to Launch Innovative Recruitment Web Site

The Boston law firm of Choate, Hall & Stewart LLP launched an innovative new recruitment Web site that integrates reality-TV style vignettes, professionally acted commercial videos, vintage film footage, and a healthy dose of humor.

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Greenfield/Belser has famously designed and built some of the most innovative recruiting sites for professional services. The recruiting site for Choate Hall & Stewart, a 200+ lawyer firm in Boston has won numerous awards as well as press mentions in the WallStJournal.com, the New York Times, London Times and elsewhere. But, most importantly, the site has been given credit for a dramatic rise in the success of their recruiting program.

What drives the success of our work is the seamless integration of online and offline strategies to win the attention of students, laterals and staff from GenXers to the Millennials. We know how they think and how they behave based on solid, on-going research, not just our opinions.