People who need people ... and recruiting tools to match them
Everyone seems to recognize that the first place a prospective hire goes to research a prospective firm is its website and careers section. Knowledge-based organizations are responding by upgrading the recruiting section of their site to reveal the organization’s experience, working style and lifestyle. Technologies such as podcasts, streaming audio and video give recruiting sites “live action” far beyond the static presentations that characterize the typical professional service firm site.
We design, write, build and integrate great recruitment websites, microsites, videos and other recruiting content that will help you make the case for employment with your organization. But how do you get considered in the first place? Greenfield/Belser also helps professional service firms with the fundamentals like booths for recruitment fairs, direct mail drops on campus and novelties. And yes, we still do engaging recruitment brochures, lateral hire pitch books and recruitment advertising.
Standing Out In The Digital Constellation.
It’s no newsflash that today’s recruits, especially those on campus, are agile consumers of blogs, online social networks, web widgets, search queries, wikis, YouTube and the like. The trick is in using the new tools and new media in the most genuine and compelling fashion. If you use the new tools in the same way as the next firm, you’ll be communicating the same difference. Or no difference at all. The goal is to turn these digital dots into relationships with potential hires. Doing so requires a strategy and coordination that integrates recruitment marketing efforts across all channels, old and new. It also requires creativity, as one marketing sage put it: “you can’t bore people into trying (or being part of) your product or service.”