Have a great answer to the question, what do you do?
Our conversational branding workshops teach your marketing team or leaders the elements of good storytelling and delivering better answers to the social lubricant question, what do you do? By training the trainers, you spread the word. We call the program 30/3/30 which includes :30 second speeches (elevator pitches), longer 3:00 minute conversations, on a plane, for example, and 30:00 sales presentations.
Why Is Your Program Called 30/3/30 If It's Not A Sales Program?
Okay, you got us where we live. We can’t develop a brand and then abandon the sales force on the street. So, we feel it is extremely important that our clients know what to say when they meet someone at a party or a conference or when they have the opportunity to make a formal pitch for their services. We sustain the 30/3/30 program so your people know how to convery brand strategies, positions, designs and content in their everyday conversations.