There’s a difference between video and great video
Done right, video holds promise for the delivery of bios, service pages, industry pages, firm overviews and thought leadership. However, there’s a catch. The vast majority of professional service firm, association and B2B videos we’ve seen are uncannily similar and dull. Not ours!
Greenfield Belser videos have the following qualities; they are or aim to be:
- Engaging and memorable
- Authentic takes on your people, but in a very practiced way
- Conceived, written and produced by talented professionals who know video and good creative
- Supplemented with interesting or novel graphics different than typical B-roll office footage
- Brief and to the point—our rough rule: five minutes of online video is probably four minutes too long.
There are so many ways to make use of high quality video, we’ve helped professional service, association, higher education and B2B clients create and produce video for websites, anniversary celebrations, brand launches, new business pitches, social media campaigns, SEM campaigns, though leadership programs and more.
Please read any of our nearby articles or thought pieces to learn more about our philosophy and best practices for brand, marketing and promotional video.