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Once upon a time, professionals believed the sum total of marketing was to do great work. Great work would follow. Those days never existed and even if you believe they did, they are long gone.

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Market Compass

Research drives strategy and design

Research among clients and prospects to reveal the optimal positioning strategy for your firm.

You will learn

  • What your target clients really want
  • Which industries and companies are a natural match for your firm
  • How the market perceives each of your practice areas
  • Why you make the short list, but don't get selected
  • Which practices are 'best bets' for promotion and expansion
  • Where your marketing efforts are succeeding—and falling short
  • How to set your firm apart from the competition

When Should You Commission a Market Compass Survey?

  • Before you begin your strategic planning process
  • When you need an unbiased view of how the marketplace perceives your firm
  • As you plan a major media campaign

Market Compass Includes

  • Client Base Audit
  • Interviews with firm management
  • Web survey of partners and associates
  • Focus groups with clients and prospects
  • Telephone survey of clients—and the companies you want as clients
  • Interviews with potential recruits