<![CDATA[Greenfield Belser LTD.]]> http://greenfieldbelser.com 1800 <![CDATA[Erickson Immigration Group Continues to Uncomplicate the Complicated]]> http://greenfieldbelser.com/blog/erickson-immigration-group-continues-to-uncomplicate-the-complicated April 17, 2018 f19483c6a9fbacfebff05eb372439d8c0403745f <![CDATA[Brand Positions That Adapt to Multiple Markets]]> In professional service and broader B2B organizations, it can be challenging to find a position and message for a brand

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http://greenfieldbelser.com/blog/brand-positions-that-adapt-to-multiple-markets April 17, 2018 062dd0f773cd5999a09714a371e1f8017163e2a1
<![CDATA[Burns Levinson and Feldman Shepherd Earn LMA Your Honor Awards and Other Attention-Earning Results]]> http://greenfieldbelser.com/blog/burns-levinson-and-feldman-shepherd-earn-lma-your-honor-awards-and-other-attention-earning-results April 13, 2018 4969de54a08304d642c196ac05d389bbbb255571 <![CDATA[Seven Tips for Managing Brand Integration in a Merger]]> http://greenfieldbelser.com/blog/happily-ever-aftermanaging-brand-integration-in-a-mergerhappy-market April 10, 2018 7c753b72486156bc11e7416305a9c87ada24439e <![CDATA[San Francisco's Bar Association Amplifies Web Best Practices]]> Just in. We’re thrilled to see Erika Ritzer’s winning websites talk...

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http://greenfieldbelser.com/blog/sf-bar-association-amplifies-web-best-practices April 05, 2018 c78296aa3aa7f4083d9c41486953aded522a1f26
<![CDATA[Unexpected Can Be Engaging]]> I won’t pretend to know exactly know what Butylene Glycol is, but there are several things I like about the website for a company that produces a naturally sourced version of it.

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http://greenfieldbelser.com/blog/unexpected-can-be-engaging April 05, 2018 ba2e8aa59e4161ee5807078f7226c405fde751a6
<![CDATA[Wake Up to New, Bold and Exciting at LMA’s National Conference in New Orleans]]> An old friend will be wearing a new suit at this year’s LMA Conference in New Orleans.  Greenfield/Belser will be sporting the new brand we created for Finn Partners, the firm that acquired us almost two years ago.

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http://greenfieldbelser.com/blog/wake-up-to-new-bold-and-exciting-at-lmas-national-conference-in-new-orleans April 03, 2018 00b7858a85fe7328455145a1552e17378e980fe7
<![CDATA[Small Wonders: Five Transformed “Smaller” Firm Brands]]> Firms of a certain size often envy the reputations of larger, “better known” competitors.

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http://greenfieldbelser.com/blog/small-wonders-five-transformed-smaller-firm-brands March 30, 2018 3c8101acb51e8f51363933e63bfb9106ec64d6e4
<![CDATA[Site Of The Week: Case 3D]]> Sometimes, simple is better. Actually, most of the time. But, simplicity does not have to mean boring, or non-descript, or lacking character or flair.

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http://greenfieldbelser.com/blog/case-3d March 29, 2018 41e842e76e8ea73f910aac95ea1ac9f0707643b2
<![CDATA[We Know Business in the U.S.]]> For nearly a century, Masuda Funai’s cross-border experience and knowledge of the business and legal systems in the U.S.

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http://greenfieldbelser.com/blog/we-know-business-in-the-us March 26, 2018 03f1c15a222d8e288e3eeda35ae04ebc1f7f6526
<![CDATA[IN with the transformative]]> First, we joined Finn roughly 18 months ago to expand our reach nationally and internationally and also to bolster our capabilities in research

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http://greenfieldbelser.com/blog/in-with March 22, 2018 bcceeba1e77189d6a3938f29437de543a18024fb
<![CDATA[Love the One You’re With]]> Marketers work so hard to attract new business that sometimes we forget the power of memorable communications with our existing customers and clients. 

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http://greenfieldbelser.com/blog/love-the-one-youre-with March 20, 2018 a867de00c711504a6b5e881693b5c34e9f0599c5
<![CDATA[Print’s Last Stand: A Business Card That Excites Conversation]]> Your business card is about the only printed marketing tool that remains in your arsenal. 

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http://greenfieldbelser.com/blog/prints-last-stand-a-business-card-that-excites-conversation March 19, 2018 8959169251e7394bcf4b9004326f83e266a06bfb
<![CDATA[Out with the Old, In with the Wow]]> You know this. We were acquired by Finn Partners 18 months ago. One of our clients, Jim Burke, a serial IPO skydiver, said that when he acquires a business, “I don’t expect us to change you. I expect you to change us!” Not a bad goal. I can only hope we are making good on that in the launch of Finn Partners’ new brand.

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http://greenfieldbelser.com/blog/out-with-the-old-in-with-the-wow March 12, 2018 731df0fc93417f72fcb56f09cd754f9382ae6373
<![CDATA[Welcome to the red, white and new.]]> Greenfield Belser has been a Finn Partners company for almost two years.

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http://greenfieldbelser.com/blog/welcome-t-the-red-white-and-new March 01, 2018 464f9d1621f0799f4c4b7a2e884b21e4be81d222
<![CDATA[Sky’s the limit for ORBA with a forward looking brand. ]]> ORBA’s tax, accounting, and business consulting partners are based in Chicago...

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http://greenfieldbelser.com/blog/orba-forward-thinking March 01, 2018 0de7f57bd4db22d7e4a43004aea93b1f0a484259
<![CDATA[ Six of the top 50 consulting firms launched new websites in Q4 2017.]]> Reviews of the six new websites, drawn from our catalog of the largest 200 professional services firms sites, reveal new trends

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http://greenfieldbelser.com/blog/read-the-dish-on-the-new-websites-launched-by-top-50-consulting-firms-in-q4-2017 February 26, 2018 ad896e3ecf46771003093f24b88cd72af2225023
<![CDATA[How do you grab a reader’s attention?]]> The website Quora is a forum for questions answered by others who read the site. It’s a great site that learns what you are interested in and feeds those interests to your inbox. 

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http://greenfieldbelser.com/blog/how-do-you-grab-a-readers-attention February 26, 2018 aff60c26ab00f0ad980af68c68a926fa11795ef9
<![CDATA[Client website launch: kitkaufman.com]]> After 40+ years at Latham & Watkins handling M&A, internal investigations and securities offerings, Christopher "Kit" Kaufman found the perfect time to branch out on his own. 

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http://greenfieldbelser.com/blog/client-website-launch-kitkaufmancom February 16, 2018 2c8041adcd90153af5180e4c18e22c3b161c25e8
<![CDATA[Brand research, strategy, naming, architecture, content and design results in an Epiq launch, beginning at LegalWeek 2018.]]> Two of the biggest competing names in technology-enabled, “outsourced” professional services for the legal sector, DTI and Epiq Systems, merged in 2016, and have rebranded as Epiq.

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http://greenfieldbelser.com/blog/brand-research-strategy-naming-architecture-content-and-design-results-in-an-epiq-launch-beginning-at-legalweek-2018-1 February 13, 2018 64738e27dc960ebdc22143dd8ea4b16b74029c8a