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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Law Firm Marketing Guide

By Greenfield/Belser
August 3, 2016
Law Firm Marketing Guide

About the survey:

Market intelligence, a research firm with extensive law firm experience, conducted telephone interviews with midsize (20 to 49 attorneys) and large firms compiled at random. Survey conclusions stated as percentages are valid for all law firms of more than 20 attorneys, with a maximum margin of error of ±6.9 percent.

To law firm marketers:

We’ve traveled a long way together.

Since our first projects for law firms in the early 1980s, attitudes have changed dramatically. To measure those change, we recently talked with 202 law firms about their marketing programs in a survey of the “state of law firm marketing.”

The survey results point to even greater change in the future. We have summarized some of our findings on the following pages.

Understanding the marketing practices of mid-size and large firms may help you in deciding strategies for your firm.