Digital CookbookBy Greenfield/Belser
August 9, 2016
The digital kitchen as we see it…
In a few years, the Internet will be accessed by mobile devices more often than by desktop computers. But what is your next step? Should you run to the kitchen and create another app to add to the millions already out there? Or is your time better spent elsewhere?
(By the way, we’ve just begun with the metaphors. Hang on to your apron!)
Digital Cookbook 2011 will tell you how to serve up the best menu, even with meager resources. Expect to keep hearing about the slightly more familiar eTerritory of websites, SEO and SEM. As with our Digital Marketing 2010, our goal is to bring you up to the minute so you can make a solid case for your next marketing step. We’d also like to alleviate your anxiety on the one hand while encouraging you to ratchet up your efforts on the other. Our groundbreaking study in 2004, Why Firms Fail, Why Firms Succeed, determined that only 43% of the business issues that firms thought critical to their survival really were. We want you to focus the right dollar on the right problem. Then, relax and enjoy the meal. You’ll have done all you can.