Use data to find buyers online and coax them to
your hand

Robot Hand

High-tech approach to high-touch marketing results

All of us scatter marketing buckshot trying to find prospects. Other times we target them more closely but, either way, client acquisition has been clumsy and inefficient pattern for years. There is a better way. 

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the dish
on websites


the largest professional service firm
and association websites at a glance

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Research

Brand Thinking
Bleeding edge thinking on branding and marketing
13 Words You Never Use
13 Words You Never Use

I understand how important language is in shaping an emotional response and how language betrays our real thoughts and feelings. A little awareness can go a long way.

Be It Resolved
Be It Resolved

The start of the new year is an obvious time to reflect on the past and look ahead to the future.

Site Visits: <br>The Dish on Large Firm & Association Websites
Site Visits:
The Dish on Large Firm & Association Websites

Inside, you can navigate the most frequently visited pages of...

Brand Regression?
Brand Regression?

Learn about the state of professional services branding.

The Marketing Ecosystem
The Marketing Ecosystem

Organizing the marketing ecosystem into a comprehensible profile of industry leading technologies.

Digital Cookbook
Digital Cookbook

Digital Cookbook will tell you how to serve up the best menu, even with meager resources. 

Digital Marketing 2010
Digital Marketing 2010

We as marketers need to make the most of all things digital. Learn how here.

Finding the Best and Brightest
Finding the Best and Brightest

This study will show you how to recruit the right way.

Finding and Choosing Lawyers
Finding and Choosing Lawyers

When lawyers fail to recognize the two distinct phases of the buying cycle, marketing materials become ineffective.

Finding and Working with Lawyers on the Web
Finding and Working with Lawyers on the Web

Websites are an integral to law firm marketing plans.

Law Firm Advertising Guide
Law Firm Advertising Guide

With the help of FGI Research, we faxed a three-page questionnaire to America's 1,000 largest law firms.

Law Firm Marketing Guide
Law Firm Marketing Guide

Measuring the astonishing growth and variety of law firm communications.

Branding Your Law Firm
Branding Your Law Firm

We have woven our survey report throughout a practical guide to applying branding theory to law firm marketing. 

Why Firms Fail? Why Firms Succeed?
Why Firms Fail? Why Firms Succeed?

Study Establishes benchmarks for law firm governance and risk management.