Great Work
Its not really work

Greenfield/Belser is one of the few firms in the United States to have won a Presidential Design Award; in our case from Bill Clinton for our design of the Nutrition Facts labeling system on billions of packages worldwide. That led to our design of Drug Facts, the labeling system that appears on all over-the-counter drugs in the United States. Labeling is not the principal thing we do even though we've been noted for information design as far back as our design of the EnergyGuide that still appears on all major appliances in 1978.

Our principal work is branding. That's what we do best. Making the complex simple. Making the intangible tangible. We focus entirely on services marketing in part because we grew up in Washington, D.C., where nothing much is marketed except hot air. But it was good schooling on abstract assignments.

While the line between product and service marketing continues to blur, services have some special needs in developing one-to-one relationships that consumer products typically do not. Understanding how to create market conversations around complex business-to-business services demands a different kind of thinking and creative approach. It's challenging. Our solutions are no less imaginative than solutions for products or consumer services but, in our mind, it's just a higher order of difficulty. That's why we like tough, intractable knots to pick apart. Not everyone is up to it. But if you're one of the very bright ones, we've got a spot for you.