INDUSTRIES

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The Communication Index ™ The Communication Index ™

Communication is hard. And there is ample evidence that this is so, war being the best example. But on the less dangerous ground of business-to-business or business-to-consumer communications, the results are little better.

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Technology

Marketing for the Technology Industry

The former CMO of Nike once said that if their engineers had a hold of the Nike ads, they would explain in detail the science behind encapsulated gas pods in the soles of running shoes instead of the emotional rallying cry: Just do it.  We all want to talk about ourselves but that's not what buyers want to hear. We understand the goal is to translate technical features into benefits business people can understand and, ultimately, love.  This obviously requires us to be creative and courageous. But more importantly, it requires our clients to be creative and courageous.

Clients include:

Aspen Systems
AT&T
Bechtel Information Services (SEC Express)
Bell Atlantic
Bowne
CaseSoft
Decision Basis Group
Digital Radio Network
Elite Information Systems
EPIQ Systems
GE
GTE
IBM
Kroll On-Track Data
Legal Information Technology
MCI
Sprint