ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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World Wildlife Fund

a global network that speaks for nature

One could say that ours was an otherworldly reaction to winning the Web site redesign assignment for WWF—the eighth most trusted brand in the United States. WWF is leading the most important and ambitious conservation effort the world has ever seen—and the Web site needs to give voice to and help drive funding for that mission.

The site design demonstrates what the WWF calls the “delicate and complex set of relationships between species, people, habitats, governments and global market forces.” Visitors can tour 19 of the world’s most important natural places and learn how to protect the future of nature.

The new design is rich with features: an interactive map (click the globe), stunning photo galleries, a travel section, a donation form that encourages larger donations, an interactive timeline, an animal adoption center and a shopping section— all presented through an intuitive, engaging and easy-to-get-through interface.

This site launches in February 2008, and we hope to see it help make all the difference in the world.