Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Workman Nydegger

artisans of intellectual property

Founded in 1984 with modest beginnings, Workman Nydegger stands among the largest firms in Salt Lake City, Utah. Well-known as a high-caliber intellectual property boutique focused on prosecution and litigation, Workman Nydegger is not just any IP firm. They view IP as an art form, investing a skilled craftsman approach to strategically build IP assets and litigate IP interests. 

With a unique intellectual property law philosophy, Workman Nydegger has sharpened their firm brand and market position by focusing on differentiating as IP artisans over IP practitioners. Showcasing warm and engaging images of artisans working on their craft throughout the site, conveys the firm's view of IP law as an art form not just a profession. Craftsmanship is also translated through rich attorney photos that remain static as the page content scrolls. Headlines were developed to drive home the principle that Workman Nydegger practices the art of IP.