Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Vedder Price

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A former client and accomplished CMO once said to us, “You can’t be a first-class firm with second-rate materials.” We said, “Amen.” In that spirit, Vedder Price of Chicago, NY, DC, London, San Francisco and Los Angeles came to us to help them look more like the leading law firm they are. They needed a more distinct and recognizable brand communication style. Complementary goals included reengineering the process of creating pitch, proposal materials, ads and e-alerts/ invitations. All with fewer words and more persuasiveness.

Voila╠Ç. The unique approach is anchored by a new signature Vedder “V.” The device helps imagery shine. Substantive content and information are delivered graphically. The new brand engages scanning readers and impresses the way Vedder Price lawyers do.