Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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Vedder Price

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A former client and accomplished CMO once said to us, “You can’t be a first-class firm with second-rate materials.” We said, “Amen.” In that spirit, Vedder Price of Chicago, NY, DC, London, San Francisco and Los Angeles came to us to help them look more like the leading law firm they are. They needed a more distinct and recognizable brand communication style. Complementary goals included reengineering the process of creating pitch, proposal materials, ads and e-alerts/ invitations. All with fewer words and more persuasiveness.

Voila╠Ç. The unique approach is anchored by a new signature Vedder “V.” The device helps imagery shine. Substantive content and information are delivered graphically. The new brand engages scanning readers and impresses the way Vedder Price lawyers do.