Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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the largest professional service firm
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Science IP

Science IP (research services for CAS, a division of the American Chemical Society)

Science IP is the official research service for Chemical Abstracts Service (CAS), the world’s authority for chemical information, which is itself a division of the American Chemical Society (ACS). Science IP is, however, a multi-million dollar research business that deserves its own marketing support. Science IP’s primary audience is patent lawyers, which made Greenfield/Belser a natural match for the campaign. We had fun with this. We went to England to find “life size” components of molecules we could assemble ourselves to create any molecule we choose (within reason!). The molecules are eye-catching at trade shows. All in all, it’s a delightful way to profile a very sober service: chemical research.