Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Roig Lawyers

viewed differently

Marketers are in the differentiation business and lawyers are in the precedent business. Normally, the rub and tension between the two results in bland or safe law firm marketing. Enter Roig Lawyers. The minority-owned Florida firm with state-wide ambitions welcomes “different.” Being different made them successful, and changing perceptions of the firm from insurance defense to broader litigation counsel is a business imperative. Bottom line, they needed to be viewed differently.

The firm’s new website and brand helps demonstrate that there are lawyers, and then, there are Roig Lawyers. Experienced and reliable meets clever and easy to work with. That’s what the firm is all about.