Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites

the largest professional service firm
and association websites at a glance

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PROSK brochure cover


sustained momentum

Prospering in last year’s economy was a world-wide challenge, but at least one firm sustained its momentum. Proskauer has been growing steadily over the past several years through skillful acquisitions of practices and individuals. That dynamism is reflected in the firm’s new logo and (even further) abbreviated name. But, more importantly, clients value momentum—sustaining, gaining and accelerating it. Business doesn’t cheer yesterday’s numbers so much as look forward to tomorrow’s! That message is at the core of the Proskauer brand.

Beyond the identity, you’ll also see a dramatically different website—changing from black and red to blue and lots and lots of white.

Sometimes it’s difficult to get behind the wall of an organization. The discreet nature of the legal business can make it even harder to peer through the shades. We thought students would enjoy seeing exactly what’s on the laptops of other associates like themselves. This brochure was designed as a laptop (albeit a small laptop), revealing the real-time documents on each individual’s desk. Now that’s getting in the door!

The digitally printed materials reflected the overall brand. But smartly. These materials could be produced by the firm on the fly through a system we call Practice Made Perfect. Foregoing the printing press but looking just as good, brochures can be customized for individual clients. But even the promise of keeping brochures current is enough to make most communications directors salivate.