ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Polsinelli Ad2


real challenges. real answers.

Today’s American Lawyer 200 list certainly looks different from that of 10 years ago. The consolidation of firms is not news, nor is the increasing professionalization of its C-level management. As many other firms have done, Polsinelli hired talent from another industry to bring a fresh perspective to the firm’s legal marketing. The result was a brand strategy carefully constructed from the inside. We were asked to give that strategy a brand expression in voice and visuals. We’ve said it before, but it bears repeating: every law firm is unique. Their culture is expressed in the language that lawyers and staff use in the hallways. We found Polsinelli extraordinarily focused on their clients’ “real challenges.” Practical, bottom-line-oriented Polsinelli professionals feel it their duty to deliver “real answers.”