Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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real challenges. real answers.

Today’s American Lawyer 200 list certainly looks different from that of 10 years ago. The consolidation of firms is not news, nor is the increasing professionalization of its C-level management. As many other firms have done, Polsinelli hired talent from another industry to bring a fresh perspective to the firm’s legal marketing. The result was a brand strategy carefully constructed from the inside. We were asked to give that strategy a brand expression in voice and visuals. We’ve said it before, but it bears repeating: every law firm is unique. Their culture is expressed in the language that lawyers and staff use in the hallways. We found Polsinelli extraordinarily focused on their clients’ “real challenges.” Practical, bottom-line-oriented Polsinelli professionals feel it their duty to deliver “real answers.”