Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Pepper Hamilton

the power of pepper

Pepper Hamilton’s old website and offline marketing tools were, well, old. Not only was the technology outdated and hard to use, but the look, feel and effectiveness of the communications were considered dark, bland, word-based and unreflective of the quality of the expanding national firm. The new site was developed by Nylon Technology in a great partnership between Pepper Hamilton marketers, Nylon, and the strategy/design team at Greenfield/Belser.

The power of Pepper Hamilton is the central theme of the communications, and delivers many key messages. New elements include a homepage featuring strategic focus areas mixed with attributes of the firm’s service style and culture. A new insight center has an editorial approach to content and looks and feels like a contemporary business news page. Biography pages introduce all new photography and designs that make the bios similar to microsites. The Greenfield/Belser team shot and produced the 600+ bio photos, along with 15 videos of Pepper Hamilton people speaking on a variety of topics.