Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the largest professional service firm
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Pepper Hamilton

the power of pepper

Pepper Hamilton’s old website and offline marketing tools were, well, old. Not only was the technology outdated and hard to use, but the look, feel and effectiveness of the communications were considered dark, bland, word-based and unreflective of the quality of the expanding national firm. The new site was developed by Nylon Technology in a great partnership between Pepper Hamilton marketers, Nylon, and the strategy/design team at Greenfield/Belser.

The power of Pepper Hamilton is the central theme of the communications, and delivers many key messages. New elements include a homepage featuring strategic focus areas mixed with attributes of the firm’s service style and culture. A new insight center has an editorial approach to content and looks and feels like a contemporary business news page. Biography pages introduce all new photography and designs that make the bios similar to microsites. The Greenfield/Belser team shot and produced the 600+ bio photos, along with 15 videos of Pepper Hamilton people speaking on a variety of topics.