Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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NYC_Bar-Shaping_Homepage
NYC_Bar-Issues_and_policy
NYC_Bar-Tablet_for_the_public
NYC_Bar-Tablet_Member_Center
NYC_Bar-Issues_tablet_mobile

New York City Bar Association

shaping the debate

Association websites can be a challenge because so many active audiences must be engaged—membership is one broad category that includes those new to the field, busy professionals who find the organization useful in building their careers, senior members who may no longer feel the tug of loyalty, non-members who haven’t drunk the KoolAid, those the association is trying to bend to their will—just kidding—and those who need to listen to the concerns of their constituency.

The New York City Bar Association is an organization that enjoys all of those challenges and then some. Our first goal was to reorganize an unwieldy structure, defining a navigational taxonomy easy enough for the most active bar members to feel comfortably at home. Same goals for prospective members, the press and legislators.

Dig into Issues and Policy to see over 160 areas of focus from dedicated volunteers and members of the NYC Bar. This is where associations shine—with volunteers who commit their time and passion to changing the world. At the New York City Bar Association, the issues are that big.

The website was the first stop in the redesign and reorganization of the New York City Bar Association. Membership materials also reflected the new look and feel borrowed from the website.