Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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New York City Bar Association

shaping the debate

Association websites can be a challenge because so many active audiences must be engaged—membership is one broad category that includes those new to the field, busy professionals who find the organization useful in building their careers, senior members who may no longer feel the tug of loyalty, non-members who haven’t drunk the KoolAid, those the association is trying to bend to their will—just kidding—and those who need to listen to the concerns of their constituency.

The New York City Bar Association is an organization that enjoys all of those challenges and then some. Our first goal was to reorganize an unwieldy structure, defining a navigational taxonomy easy enough for the most active bar members to feel comfortably at home. Same goals for prospective members, the press and legislators.

Dig into Issues and Policy to see over 160 areas of focus from dedicated volunteers and members of the NYC Bar. This is where associations shine—with volunteers who commit their time and passion to changing the world. At the New York City Bar Association, the issues are that big.

The website was the first stop in the redesign and reorganization of the New York City Bar Association. Membership materials also reflected the new look and feel borrowed from the website.