ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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New York City Bar Association

shaping the debate

Association websites can be a challenge because so many active audiences must be engaged—membership is one broad category that includes those new to the field, busy professionals who find the organization useful in building their careers, senior members who may no longer feel the tug of loyalty, non-members who haven’t drunk the KoolAid, those the association is trying to bend to their will—just kidding—and those who need to listen to the concerns of their constituency.

The New York City Bar Association is an organization that enjoys all of those challenges and then some. Our first goal was to reorganize an unwieldy structure, defining a navigational taxonomy easy enough for the most active bar members to feel comfortably at home. Same goals for prospective members, the press and legislators.

Dig into Issues and Policy to see over 160 areas of focus from dedicated volunteers and members of the NYC Bar. This is where associations shine—with volunteers who commit their time and passion to changing the world. At the New York City Bar Association, the issues are that big.

The website was the first stop in the redesign and reorganization of the New York City Bar Association. Membership materials also reflected the new look and feel borrowed from the website.