ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

See More

INTA_homepage
INTA brochure cover
INTA_sellsheet

International Trademark Association

inta makes a powerful new pitch for its brand

Roughly 5,700 organizations from over 190 countries belong to the International Trademark Association (INTA). In fact, it’s hard to imagine a more powerful professional services brand. Membership is prestigious. INTA enjoys enormous authority in the field.

Individuals can—and do—make their careers through the network of professionals that is INTA. But this does not mean the organization has no challenges—in particular, the vast resources of the association are poorly appreciated by members.

We set out to work on all fronts—reshaping and clarifying the brand message as “Powerful Network, Powerful Brands.” The membership materials were simplified and designed in line with the master brand.