Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
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the largest professional service firm
and association websites at a glance

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International Trademark Association

inta makes a powerful new pitch for its brand

Roughly 5,700 organizations from over 190 countries belong to the International Trademark Association (INTA). In fact, it’s hard to imagine a more powerful professional services brand. Membership is prestigious. INTA enjoys enormous authority in the field.

Individuals can—and do—make their careers through the network of professionals that is INTA. But this does not mean the organization has no challenges—in particular, the vast resources of the association are poorly appreciated by members.

We set out to work on all fronts—reshaping and clarifying the brand message as “Powerful Network, Powerful Brands.” The membership materials were simplified and designed in line with the master brand.