Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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the largest professional service firm
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INTA brochure cover

International Trademark Association

inta makes a powerful new pitch for its brand

Roughly 5,700 organizations from over 190 countries belong to the International Trademark Association (INTA). In fact, it’s hard to imagine a more powerful professional services brand. Membership is prestigious. INTA enjoys enormous authority in the field.

Individuals can—and do—make their careers through the network of professionals that is INTA. But this does not mean the organization has no challenges—in particular, the vast resources of the association are poorly appreciated by members.

We set out to work on all fronts—reshaping and clarifying the brand message as “Powerful Network, Powerful Brands.” The membership materials were simplified and designed in line with the master brand.