ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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HBM brochure cover

Hanna Brophy

service essentials

This top-tier California worker’s compensation firm delivers good results efficiently, consistently and assertively through client service that is a cut above the rest.

The new logo, with eye-catching bold colors, anchors the new website. The homepage marquee images rotate through a series of “service essentials” outlining Hanna Brophy’s core values. Being green is an important initiative of Hanna Brophy, so it is striving for a completely paperless office, a policy the firm describes on the homepage.

Every page gives viewers the ability to “refer a case” and get their claim looked at immediately. Rich biographies, complete with new full body photos of the firm’s attorneys, act as mini portals into the background and experience of each professional. The “how am I green” statement on the bottom of each biography reinforces the firm’s commitment to environmentalism.

This messaging and design is carried through to a brochure system and trade show booth that is used at conferences throughout California.