Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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Hanna Brophy

service essentials

This top-tier California worker’s compensation firm delivers good results efficiently, consistently and assertively through client service that is a cut above the rest.

The new logo, with eye-catching bold colors, anchors the new website. The homepage marquee images rotate through a series of “service essentials” outlining Hanna Brophy’s core values. Being green is an important initiative of Hanna Brophy, so it is striving for a completely paperless office, a policy the firm describes on the homepage.

Every page gives viewers the ability to “refer a case” and get their claim looked at immediately. Rich biographies, complete with new full body photos of the firm’s attorneys, act as mini portals into the background and experience of each professional. The “how am I green” statement on the bottom of each biography reinforces the firm’s commitment to environmentalism.

This messaging and design is carried through to a brochure system and trade show booth that is used at conferences throughout California.