Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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George Washington University Law School

#FORTHERECORD

Long regarded as one of the top law schools in the country, GW Law, under Dean Blake D. Morant, sought to share the accomplishments of faculty to illustrate their impact and influence. After all, almost all of us have come to understand how competitive higher education has become. As a result, schools are eager to share the expertise and knowledge of their faculty members. Even as this campaign was formulated, the dean was clear that the economic demands of business would never overtake the school’s primary goal—educational excellence and innovative thought leadership. This guided our work.

The mailings were grouped under the title #GWLAWFORTHERECORD. The first mailing shared extraordinary aggregate numbers of the faculty’s writings—articles, books, casebooks, treatises—and their influence in the study of law—for example, their citations by the judiciary and the volume of works downloaded for review or inclusion in legal briefs.