ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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George Washington University Law School

#FORTHERECORD

Long regarded as one of the top law schools in the country, GW Law, under Dean Blake D. Morant, sought to share the accomplishments of faculty to illustrate their impact and influence. After all, almost all of us have come to understand how competitive higher education has become. As a result, schools are eager to share the expertise and knowledge of their faculty members. Even as this campaign was formulated, the dean was clear that the economic demands of business would never overtake the school’s primary goal—educational excellence and innovative thought leadership. This guided our work.

The mailings were grouped under the title #GWLAWFORTHERECORD. The first mailing shared extraordinary aggregate numbers of the faculty’s writings—articles, books, casebooks, treatises—and their influence in the study of law—for example, their citations by the judiciary and the volume of works downloaded for review or inclusion in legal briefs.