Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

GB-Web2016_Fragomen_Booth_04
GB-Web2016_Fragomen_Booth_03
GB-Web2016_Fragomen_Booth_01
GB-Web2016_Fragomen_Booth_02

Fragomen

immigration simplified. locally. globally.

In the immigration community, Fragomen Worldwide has been perceived as the leading immigration law firm, servicing the needs of multinational corporations worldwide. The firm also works with small- and medium-sized organizations. Fragomen’s strategic objective was to reach more of this audience, beyond just the multinational corporation, to make a memorable connection and take the opportunity to shift perception.

The internal and external teams worked together to develop a multifaceted tradeshow presence consisting of a large-scale island booth with striking/engaging graphics and simple/appealing headlines, and an engaging promotional campaign.

The intention of the design and messaging was to show the very people we work with, so that the booth visitor could easily identify with them. The larger-than-life image of each person was then silhouetted over an international city scene, which showed the seamless transport of people around the world. The firm also used terminology easily recognizable to those in the field or on the periphery to needing immigration assistance. The top level messaging was consistent with the firm objective that Fragomen provides Immigration Simplified. Locally. Globally. The dynamic/digital messaging was equally simple. I work in France. I work in India. I work in the United States.

Fragomen attracted the SME audience and had more time with them in their booth; 86% of the booth demographics were from HR professionals that represented companies with fewer than 100 employees.