ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Fennemore Craig

rebranding a southwest powerhouse

With a deep history in the Southwest, Fennemore Craig celebrates its long tradition of innovation throughout its new site. It starts at hello. Upon landing on the homepage, the visitor is immediately greeted with a collection of stories, each aligned with a strategic industry. Each story is presented in two halves. The first showing Fennemore Craig's history within that industry and the second revealing Fennemore's ongoing contribution and impact to it. Each side slides open and gives a brief narrative, revealing a nice balance of images and words, all optimized for the scanning reader. The two halves come together to offer proof and reinforce the firm’s continued tradition of innovation. This sliding technique is extended throughout the site. On the biographies, for example, a user is able to click the “more” button to reveal additional details about each professional.

The Insights section of the new site adopts a fresh magazine-style layout to deliver the firm’s publications, news, articles, events and videos all in one place. Each is brought to life with unique images that add interest throughout the page. Users who want to quickly dig in can easily filter by practice, industry, keyword or media type.

The Locations page is often one of the more overlooked pages of a law firm website, but that’s certainly not the case for Fennemore Craig! The firm chose an antique map to provide context for the contemporary location pins, each marking one of its offices. This is a continuation of the firm’s demonstrable tradition of innovation established on the homepage.