Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Feldman Shepherd

lawyers for life-changing trials.

As a category, personal injury trial lawyers are often perceived as self-interested, brash and in constant sales mode (chasing you know what). Philadelphia-based Feldman Shepherd is the polar opposite. A leader in their field for decades and among the nation’s most respected large-scale personal injury firms, Feldman’s team is principled, empathetic, smart, persuasive, accomplished, and most importantly, passionately devoted to their client’s causes.

The new website reflects the firm’s values while distancing Feldman Shepherd from broader PI firm perceptions. The position is based on the simple notion that the firm’s lawyers and professional staff are serving people confronted with life changing events or circumstances beyond their control. In turn, Feldman promises to do all it can to be life changing trial lawyers—a big promise, yet one backed-up with proof sitewide.

Everything on the new, responsive website is rethought and redone, including a new logo. The new approach includes client focused imagery, copy and fresh professional photography, as well as state-of-the-art back-end technology, SEO-savvy content and Google enabled language translation. Most importantly, the firm communicates its promise of being trial lawyers for the most important things in life.