ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Downs Rachlin Martin

business sense, legal ingenuity

When a client has a compelling story, strong leadership, a business problem to solve and the will to take creative risks, the end product is usually wonderful. And so it is for our newest brand work for the Northern New England law firm, Downs Rachlin Martin.

A true entrepreneurial success story, DRM grew from a small town in Vermont to become the largest law firm in the state and is now successfully expanding into New Hampshire. As it grew and became a beacon of quality, the firm’s brand became less entrepreneurial and more like an “establishment” firm in look, feel and tone. Prospects began to think DRM only worked with large institutional, regulated companies. This all led the management team to replace the old, tired and conservative approach with a brand closer to their DNA.

The new brand captures the firm’s refreshing service approach with bold headlines, compelling imagery and a clean new color palette. When you land on the homepage, you are greeted by a rotating marquee of key messages—reasons why the firm is a smart choice for clients. The messages continue site-wide. Many web images are repurposed into advertisements that break with convention, but don’t break the bank.

Back on the web, rich biographies, complete with new attorney photographs, are portals into each attorney’s practice and areas of experience. The new, illustrated resources section goes far beyond the typical law firm “news list” to engage the reader.

Congratulations to the DRM team for pulling off a compelling makeover and giving our team the creative license to help.