Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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genuinely resourceful

An emerging U.S. leader in accounting and advisory services, Dixon Hughes Goodman has traveled a great distance in a handful of short and rewarding years. It has grown from local southeast ZIP codes with close client contact to one firm with regional, national and international reach. To mark its growth and rise to new challenges, an intensive business and brand strategy process led to the next generation of the DHG brand.

At the core of the new brand promise is the notion of resourcefulness. It’s a great word—suggesting agility, inventiveness, capability, talent and an enterprising nature. It’s the ability to deal well with new and difficult situations and to find solutions to problems.

Yes, DHG has great resources and wonderful personal relationships, but as one partner put it, “Clients stay with us because we are resourceful. Being so makes us more valuable.”