Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

See More

the dish
on websites


the largest professional service firm
and association websites at a glance

See More

Energy_Guide-Web2016_label

Department of Energy

design with strategy

Years ago (that would be shy of 40) we were asked by the Federal Trade Commission to rescue the design of the EnergyGuide from an excellent New York design firm that had bungled the job. We were sympathetic because, as we learned, information design is hard. But our successful solution to the EnergyGuide led to our design of the Nutrition Facts labeling system and ultimately the Drug Facts label on all over-the-counter drugs.

Wikipedia defines the label and its purposely succinctly below:

"The EnergyGuide provides consumers in the United States information about the energy consumption, efficiency, and operating costs of appliances and consumer products. Clothes washers, dishwashers, refrigerators, freezers, televisions, water heaters, window air conditioners, mini split air conditioners, central air conditioners, furnaces, boilers, heat pumps, and other electronic appliances are all required to have EnergyGuide labels. The label must show the model number, the size, key features, and display largely a graph showing the annual operating cost in range with similar models, and the estimated yearly energy cost.

Appliance energy labeling was mandated by the Energy Policy and Conservation Act of 1975, which directed the Federal Trade Commission to "develop and administer a mandatory energy labeling program covering major appliances, equipment, and lighting." The first appliance labeling rule was established in 1979 and all products were required to carry the label starting in 1980.

Energy Star is a similar labeling program, but requires more stringent efficiency standards for an appliance to become qualified, and is not a required program, but rather a voluntary one."