Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Coughlin Duffy

flexible, agile and versatile

A mid-sized East Coast law firm with a strong national presence in the insurance industry, Coughlin Duffy’s core promise is flexibility. The firm can just as easily handle large, big-ticket matters as it can everyday challenges. Key supporting messages are companion words agility and versatility. Not a bad trio taken as a whole. Perhaps they should have been named Flexibility, Agility and Versatility LLP? But the name is Coughlin Duffy.

A new logo and website depicts a comfortable and confident firm. Recognizing that other practices, outside of litigation, have a desire to grow, the new site offers a service spotlight section designed to flexibly showcase any areas within the firm—but particularly those less prominent than litigation.