Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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Blaney McMurtry

dramatically new 

Blaney McMurtry is a Canadian firm that flies under the radar of its larger, so-called “Seven Sisters” (the seven largest firms in Canada, an analogue to the Magic Circle firms in London) because of its size and focus. The firm has an outstanding reputation among insurance carriers plus a remarkable real estate profile among developers in Toronto, as well as other practices that merit attention. As the legal market changes and firms collapse and consolidate into even larger behemoths, Blaneys is quite content to focus solely on Ontario. However, its old marketing materials and website did not do justice to today’s firm.

The new site clearly locates the firm in downtown Toronto. Clients’ outstanding testimonials from Chambers, among others, are highlighted and used throughout the website, advertising and other sales tools. The “Blaneys” road sign in the ad on the left is a complete invention, but its message is clear—look for us here, downtown.