ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Beck Redden

prepared to go the distance

Beck Redden, formerly known as Beck Redden & Secrest LLP, is a litigation firm where qualities like professionalism, integrity and distinguished advocacy characterize their approach to complex legal issues. One of their chief strengths is their ability to connect the right attorneys and staff to appropriate cases.

Equipped with a new name, the firm needed an updated logo to complete its transformation. The updated logo now appears across many of Beck Redden’s branding elements, including the website, which connects the values of the firm with a fresh new design. The firm’s new site has dropped text-heavy copy for simple messaging that communicates Beck Redden’s stature as one of the best-ranked firms in Texas.

The clean design is furnished with sharp images that emphasize the dynamism of the firm, leaving behind the unassociated images that cluttered the old site. The new design is also easier to navigate. For example, the “Professionals” page lets you search attorneys by letter group, practices, titles and name. This is a major improvement over the previous list of links that lead to bland bios with dated headshots. Now, the firm shows off its talent with full-length images that sparkle with personality. The new “Case Studies” page has a drop-down feature separated by practices, then case. The grid-like “News & Publications” section allows the viewer to explore the archives of press coverage and legal publications. A smart new look for smart litigators.