Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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Avenue4

stay on the avenue

Guess what? IP addresses are running out. Who knew? The original IP address protocol, called IPv4, has (or had) more than 4.2 billion unique IP numbers. In just 20 years, all are gone. The new protocol, IPv6, has trillions of possible addresses and will not run out, but unfortunately, the whole system is not backward compatible. Few countries are yet prepared to make the switch, so a trading market has emerged for the large bundles of IP addresses held in limbo by corporations and government (i.e., the military). Of course, most Internet registries are encouraging organizations holding those unused numbers to transfer them directly to others that need them—but it hasn’t quite worked out that way. As a result, a market is in full swing, operating without regulation, clearly understood guidelines or meaningful standards. Finding a trustworthy broker is everyone’s goal.

Our client, the law firm LB3, has been entrusted to manage their clients’ significant inventories of IPv4 numbers. In order to do so, it was necessary to create an arm’s-length distance between the firm and the broker, so Avenue4 LLC was created.

With the client’s close participation, we developed the name, designed the new identity and website, and scripted the introductory video to launch the service. All in short order.