Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the largest professional service firm
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Arnall Golden Gregory

arnall golden gregory makes a stand for how

How you do things matters. Just ask Arnall Golden Gregory’s clients. This Atlanta-based firm’s lawyers work with sophisticated executive leaders in organizations of all shapes and sizes across the U.S. and around the world. Discerning individual clients also rely on the firm. While their work is high-end, their approach is practical and value-driven. This style is expressed with a new website and companion ad campaign. The core promise is summed up in the confident line, “Not if, but how.” The web design captures their can-do culture and business sensibilities. Case studies, grouped by client size, dominate the homepage and lead to a searchable library of client successes. New, more engaging attorney bios are richly informative. Mega-menus and a bottom-of-page accessible site map make things easy to find. Thirty-plus issues and insights videos appear sitewide. And up-close and focused imagery makes it easier to scan the decision making resources.

All in all, the new website and firm advertisements represent a thoroughly modern law firm—a firm that spends more time talking about clients than itself. Which is refreshingly practical. And how!