Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Apex

business elements

Apex is a fast-growing environmental consulting and engineering firm with expansion plans. They are ready to challenge the nation’s leaders in the field and sit at the apex of the profession. While other firms simply adopt a name, Apex is earning theirs.

Sometimes the shift from “before” to “after” is unimpressive. The re-imagining of Apex as seen in their logo, website, brochure and other materials matches their ambition and represents a remarkable departure from the past. Not every firm fits as comfortably in their new clothes as Apex.

Note that the brand program was built around “business elements” that, in their business, are water, land, air and facilities. Government regulations and economic conditions are weighing heavily on businesses. Apex scientists and engineers play a key role in solving business challenges to not only meet regulatory requirements, but also accelerate business growth.