Eide Like Our Brand to be

about the market

Eide Bailly approached us with the charge to create a brand that is more about their market than about the firm itself.

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the dish
on websites


the largest professional service firm
and association websites at a glance

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GB-Web2016_APEX_hompage
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Apex

business elements

Apex is a fast-growing environmental consulting and engineering firm with expansion plans. They are ready to challenge the nation’s leaders in the field and sit at the apex of the profession. While other firms simply adopt a name, Apex is earning theirs.

Sometimes the shift from “before” to “after” is unimpressive. The re-imagining of Apex as seen in their logo, website, brochure and other materials matches their ambition and represents a remarkable departure from the past. Not every firm fits as comfortably in their new clothes as Apex.

Note that the brand program was built around “business elements” that, in their business, are water, land, air and facilities. Government regulations and economic conditions are weighing heavily on businesses. Apex scientists and engineers play a key role in solving business challenges to not only meet regulatory requirements, but also accelerate business growth.