ripe to pick

Another bumper crop year

And brand new fields to hoe with Finn Partners.
Our focus on creating and marketing fresh brands with clients remains at the core of what Greenfield Belser does. Inside this year’s annual review, you’ll find our picks for brand makeovers, extensions and campaigns that drive growth.

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Apex

business elements

Apex is a fast-growing environmental consulting and engineering firm with expansion plans. They are ready to challenge the nation’s leaders in the field and sit at the apex of the profession. While other firms simply adopt a name, Apex is earning theirs.

Sometimes the shift from “before” to “after” is unimpressive. The re-imagining of Apex as seen in their logo, website, brochure and other materials matches their ambition and represents a remarkable departure from the past. Not every firm fits as comfortably in their new clothes as Apex.

Note that the brand program was built around “business elements” that, in their business, are water, land, air and facilities. Government regulations and economic conditions are weighing heavily on businesses. Apex scientists and engineers play a key role in solving business challenges to not only meet regulatory requirements, but also accelerate business growth.