Messaging and Design Bring Clarity to The Claro Group’s Brand

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The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

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Andrews Kurth

straight talk

What better way to introduce an accomplished law firm to prospects and recruits than through the voice and personality of the firm’s own lawyers and staff?

Andrews Kurth, based in Houston, does just this with a new firm website, recruiting site and companion recruiting material. Videos capture the culture and business style of the firm.

The centerpiece of the vibrant site is the firm’s straight talk brand promise, colorful proof of the firm’s credentials and color commentary of its lawyers speaking to how they do things–not just what they do.

In print, recruits spin a wheel to see the issues every law student and lateral wants to understand. Online, in a companion website, they find candid answers delivered personally by the firm’s people. All delivered in a bright and energetic package that captures the spirit of the firm and the types of people it seeks to attract.