Messaging and Design Bring Clarity to The Claro Group’s Brand

Claro Group - Header Image

The Claro Group emerged from a former Big Four accounting firm as a major international provider of economic and financial consulting services. Claro clients are law firms, governments, institutional investors and corporations in major litigation, antitrust disputes, and large-scale insurance challenges. Read more here.

See More

the dish
on websites

the largest professional service firm
and association websites at a glance

See More


American Beverage Association

a nationwide initiative against obesity

This story began a while ago, with the development of the Nutrition Facts labeling system that’s on over 6.5 billion food packages in the U.S., becoming the de facto standard worldwide for nutrition labeling. Michelle Obama’s Let’s Move! campaign led the American Beverage Association and the Grocery Manufacturers Association to work with their members to pull nutrition information from the back to what’s called “front of pack.”

If possible, industry works to stay ahead of regulations by voluntarily creating its own “regulations” in sync with government mandates. It’s an elaborate dance, but the goal is to create a win-win for industry and government. On one side, manufacturers passionately defend their products. On the other, government seeks—with equal passion—through public policy to protect the health and welfare of its citizens. For the most part (and in this case), this system works beautifully. Woe betide us when it doesn’t; we’re pressed to the edge of cliffs!