Greenfield Belser 2017 Annual Review

Greenfield Belser has been a Finn Partners company for almost two years. This year we are adopting the new Finn brand style we created for the firm that is on the second spread of our book. That’s exciting for all of us here at Finn, but that’s hardly all that has been going on this past year. Really, it is impossible to say we love the work we did for one client more than another, but our goal is always to show you a balanced portfolio—across sectors with firms of varying sizes located all around the country. Read more here.

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the largest professional service firm
and association websites at a glance

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AMA

six steps to transform talent

The American Management Association is the largest training organization in the world by far. We’ll bet there’s not a reader who hasn’t benefited from one of their courses on project management or the basic principles of accounting. In fact, it’s that very success that has made it difficult for AMA to grab the upper end of the market. HR directors and C-suite executives trust AMA to train the rank and file, but the connection often breaks when more complex, company-wide leadership education is considered.

Unfair! No organization is better qualified to create a comprehensive, catalytic, company-changing learning strategy than AMA. They’ve got the faculty, the programs and the ability to scale worldwide.

We were asked to redefine a strong corporate learning services division under new leadership. We created a new name and defined the talent transformation process for corporate executives into six simple steps. But simple is as simple does; adding drama to each step makes them memorable.

Six Steps to Transform Talent became the banner under which other messages marched. Naturally, we then touched the AMA website, reworking the primary and secondary navigation as well as the presentation of the landing pages. We also jumped in to help clarify and humanize the sales pitch.